Have you ever watched someone play, or. They are totally absorbed in the moment. What are they playing for, you might ask. Often, it is just the sense of personal accomplishment in reaching a new level.
Now imagine if you could harness this same level of engagement and apply it to critical problem-solving, innovating new products or services or learning new skills at your company. ThatБs what and have done by using gamification for leadership development. Gamification is defined as taking the essence of gamesБattributes such as engagement, transparency, design and competitionБand applying them to a range of real-world processes inside an organization, like marketing, call center management, andБ most recently Б leadership development. The key question for executives considering this strategy, is how gamification evolves from a fun way to engage employees to a tool driving higher levels of business performance and employee engagement.
Addressing the latter is more important than ever these days, with surveys like reporting that employee engagement levels are once again below 30 percent, with that number even lower for staff in the Boomer generation, despite those employees often being the ones in leadership positions. WhatБs more, the Бactively disengaged,Б who represent about 18% of the workforce as defined by, are so unhappy that they undermine their colleaguesБ work and cost U. S. businesses up to 0 billion annually.
ItБs no wonder companies are finally focusing on how re-imagining leadership development can be part of the solution. Two examples in particular have emerged that show how gamification platforms are being leveraged to develop future leaders. At the systems integration company and the well-known consulting firm, gamification is being used to both engage leaders in training and have them experience what it means to be a leader. NTT Data: Ignite Leadership Game At, the use of gamification to develop leaders is in the early stages, but is already showing impressive business results.
is the companyБs Chief Technology Officer, was recently named as one of Бs top 100 IT leaders. БWe believe Leadership cannot be taught, it has to be experienced,Б Sayeed said, Бso our global head of gamification, came up with the idea to develop a game that allows our employees to fully experience a variety of immersive leadership scenarios. Б The Ignite Leadership game offers leaders the opportunity to learn more about new management subject areas, and about a role they aspire to within the company. It allows them to collaborate with each other online, get instant feedback from peers, and be recognized for their game play, all while becoming more visible to the organization as potential leaders.
The Ignite Leadership game specifically aims to develop five key skills for leaders, which include negotiation, communication, time management, change management and problem solving. What makes this different from just another workplace game is how the Ignite Leadership Game is aligned to the employee engagement framework, which aims to develop critical leadership skills among employees. The Ignite Leadership game also provides managers with the opportunity to identify who these potential leaders are in the organization based upon their game play. Ignite LeadershipБs Metrics: A total of 70 leaders have completed NTTБs gamified training program, and the results so far have been impressive: 50 employees ended up taking on team leadership roles, which was 50% higherthan had done so through traditional training and coaching methods.
Newly developed leaders proposed 30 new ideas to assist in current projects, as part of theБSmart Idea Challenge. Б This generateddescription million in revenue, as well as cost savings for current clients. Employee referrals among those who completed the game increased by 30 percent, which reduced recruiting costs by 0,000 in the first year alone. Finally, БgraduatesБ of the Ignite Leadership Game together have generated 220 new ideas in the customer organizations, which led to a 40 percent increase in employee satisfaction and helped to lower attrition by 30 percent.
Deloitte: A Leadership Academy With Games As Lessons DeloitteБs, (DLA) is an online curriculum that the consulting agency uses to train both its own employees and those of its client companies Б which include. With a structure that embeds missions, badges, and leaderboards into a user-friendly platform alongside video lectures, in-depth courses, tests and quizzes, the virtual academy encourages and promotes the skills most important to the arsenal of future company leaders at. Before learners even view the online learning programs they must complete a first Бon-boardingБ mission. They do this by watching a 3-minute video, which explains how to use the web site, and in the process of watching the video, they are instructed how to personalize the site to their individual learning priorities.
Upon completion, learners receive a badge for their on-boarding mission and then have the option to connect to their personal networks on and so they can easily upload your profile and photo. This required first step helps ensure the multi-platform engagement of users, and the level of customization deepens that engagement.